Book Report: Power of Habit

20150531_220158  Drawing by Sweet Husband With the end of school rapidly approaching, I shall do a book report on the Power of Habit:  Why we do what we do in Life and Business by Charles Duhigg.

I read this book a couple of years ago and I absolutely loved it. I talk about it frequently in my seminars and organizing workshops because the book explains habit development in a simple, yet compelling manner. Through stories, the author explains the brain functioning of habit formation.  The information led me to better understand myself and my clients.

I loved the book because:

The book is readable.  The author presents his thesis through compelling examples from many different areas of life. Sometimes I can be intimidated (or even turned off) by books that are discussing scientific topics or research. However, because Duhigg does a state such a great job of presenting examples and information through stories, the book is easy to understand.  The chapters are relatively short, so you can pick up the book and finish a chapter before you realize.

It made me think about my habits.  As I was reading the book, I realized how many habits that I have that do not necessarily help me.  For example, I used to watch Netflix as I got ready in the morning.  One day, I decided to try listening to a podcast instead.  I found that I could get out the door ten minutes faster.  With this new information, I began looking at other habits I needed to change.

The story about Target tracking our purchases is mind blowing. I've joined a few of those Preferred Guest options at stores, but I've never really thought about the statistical analysis that goes into my purchases. I'm not going to share the Target story because I think you need to read the book!

ps.  Just in case you're wondering, I'm not getting any royalties out of this. I just think it's a really great book.